About us

We make sense of the complex and the challenging

Which in a dental practice is almost always leadership and teamwork. Everything else follows from those two.

The GG Practice Coaching why

Our why is to make sense of the complex and challenging, and that is leadership and teamwork. How we do that is to look, to understand, and to find better ways. Better ways to communicate and work together. Better systems and protocols. Better and more predictable outcomes.

What we bring is growth, development and a trusting relationship where we walk with you.

What we believe

In order to do any of that, we first start with helping you understand you and your leadership style. Then we help the team understand themselves and each other. Then we need to understand the business. Then the community, how your practice fits into it, and how it attracts patients.

That order matters. Most practices try to fix the systems before the leadership, and the systems then quietly revert within a quarter.

Meet Geri Gottlieb

With thirty years in the dental industry, Geri has experience across everything from practice management and patient treatment to administration and leadership. Having owned two large periodontal practices with her husband, Dr. Bob Gottlieb, she knows what it takes to grow a business from the ground up. That experience gives her an understanding of the multiple silos in our industry: clinical, leader, manager and owner.

Always looking to accumulate more knowledge and understanding, Geri is certified in the Five Behaviors of a Team®, DiSC® Behavioral Assessments and The Working Genius, alongside Adult Learning and Behavioral Therapy. Those certifications let her generate genuine insight into the needs of each member of your team rather than treating them as one unit.

She spent four years as a lead coach with ACT Dental Practice Management alongside Kirk Behrendt before launching GG Practice Coaching in 2019. She also runs the GGPCI Institute, where office managers and administrators progress through a leveled leadership and management continuum.

Geri’s passion for administrative excellence and organizational health is the foundation of her training philosophy. She understands the importance of working on the practice, not just in it.

What we stand on

Our core values

Growth & Development

The reason the company exists, and the standard we hold ourselves to first.

Seek Expertise

We would rather bring in someone better than pretend we know everything.

Serve First

The work comes before the sale, every time.

Don’t Spread Too Thin

A small number of practices, done properly.

Have Fun

Teams that enjoy the work are the ones that keep the change.

The team

Who you actually work with

Geri Gottlieb, Founder & CEO

Geri Gottlieb

Founder & CEO

Thirty years in dental practice management and leadership development. Geri co-owned two large periodontal practices with her husband, Dr. Bob Gottlieb, spent four years as a lead coach with ACT Dental Practice Management alongside Kirk Behrendt, and launched GG Practice Coaching in 2019.

Kim Bates, Lead Coach

Kim Bates

Lead Coach

Twenty-two years in dental and a certified HR specialist through Bent Ericksen. Kim leads on systems and HR, the two areas where most practices are carrying the most risk without knowing it.

Free discovery call

Let’s talk about your practice

A discovery call is a conversation, not a pitch. Tell us what is happening in the practice and we will tell you honestly whether coaching is the right answer.